Beyond the 6 To Fix tiers — three other ways to work with Strategic Glue.
The 6 To Fix tier path isn't the only way in. For owners who need a scoped consulting project, a thinking partner on a regular cadence, or a speaker on the myriad aspects of marketing — we're eager to help.
Watch the 6 To Fix webinar replay — free.
Missed the live session? Watch “Two Kinds of Marketing. Most Owners Only Do One.” on demand, free. Want the whole framework? Get the book in print or digital.
Most engagements with Strategic Glue follow the 6 To Fix tier path — Baseline, Blueprint, Build. But not every client need fits a productized tier. Some owners arrive with a specific, scoped problem that needs senior strategic attention without the full methodology arc.
Consulting engagements are project-based, fixed-fee, and built around a defined deliverable. Same operator-level perspective. Same documentation discipline. Just shaped to the specific problem, challenge, or opportunity your business is facing.
Marketing Strategy Consulting
Project-based strategic work — repositioning, category strategy, brand architecture, go-to-market refinements — for owners not yet ready (or not interested in) a full Blueprint playbook.
AI Integration Consulting
For owners and marketing leaders evaluating where AI should live in their marketing operation. Audit, vendor selection, implementation guidance, and team enablement — without the AI vendor incentive.
Brand Consulting
Brand strategy usually falls under Marketing Strategy but it's really "business strategy." Our proprietary Inside-Out framework will help you get your internal and external brands moving in the same direction to support your goals and objectives.
Advisor & Board Roles
For owners who want senior marketing perspective at the leadership table without an operating engagement. Quarterly board prep, advisor seats, and strategic review work.
Coaching is the lightest-touch way to keep senior strategic perspective in your corner. It's not consulting — there's no project to deliver. It's not fractional CMO — there's no execution layer. It's the relationship in between: a recurring thinking partner who knows your business, your numbers, and your goals, and can be useful in 60 minutes a month.
Most coaching clients are owners (and sometimes managers) running businesses between $1M and $10M who don't need a full marketing department but do need someone to think with. Sometimes once or twice a month. Sometimes more.
Strategic Coaching
Monthly 60-minute calls. Whatever's on top of your mind — strategy, decisions, hiring, sequencing, customer issues. Honest pushback, not validation. Notes and follow-ups captured.
Exit-Readiness Coaching
For owners planning a sale, succession, or step-back in the next 1–5 years. Quarterly value-driver review, exit timeline mapping, advisor team coordination, buyer-readiness preparation.
Marketing Leadership Coaching
For Directors of Marketing, VPs, and CMOs at owner-operated companies. Strategic guidance, career navigation, peer-level sounding board — from someone who's sat in that seat.
Individual or Group Marketing Coaching
Perfect for less experienced staff members. Hands-on coaching for optimal performance in a wide variety of marketing areas. Peer accountability plus structured curriculum. Limited availability.
Coaching
1:1 or group sessions for owners who want a thinking partner, not another project.
Coaching is informed by the 6 To Fix Marketing Strategy Framework.
Marketing is one of the most misunderstood and undermanaged functions inside owner-operated businesses. It's also one of the highest-leverage levers on business value at exit. Terry speaks on the intersection — the marketing work that builds a business worth buying.
Talks are built around the 6 To Fix methodology for small to mid-size companies, Terry's own operator stories as well as topics on digital, brand, international, AI, among many others.
Audiences include owner-operator communities, industry conferences, and marketing peer groups. Direct, evidence-based, no fluff.
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01
Marketing at the Closing Table
How the marketing work you do for revenue this quarter shows up as goodwill in a buyer's offer years later. The six value drivers marketing owns, and what each is worth.
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02
The 6 To Fix Framework
The full methodology in one talk. The six strategy areas, the six value drivers, the diagnostic scorecard, and the three-tier path from diagnosis to documented strategy to managed deployment.
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03
AI in Marketing for Owner-Operated Businesses
Where AI actually changes the economics of small-business marketing — and where vendor hype is understating or overstating the case. Practical guidance on what to adopt, what to defer, and how to think about the costs.
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04
The Operator's Marketing Playbook
A workshop format. Attendees leave with a draft 6 To Fix scorecard for their own business and a prioritized list of the three highest-leverage marketing decisions to make next.
Not sure which door is yours? Start with a conversation.
A 15-minute call. We'll figure out together whether consulting, coaching, speaking, or one of the 6 To Fix tiers is the right shape for what you need.