Beyond the 6 To Fix tiers — three other ways to work with Strategic Glue.
The 6 To Fix tier path isn't the only way in. For owners who need a scoped consulting project, a thinking partner on a regular cadence, or a speaker on the myriad aspects of marketing — we're eager to help.
Most engagements with Strategic Glue follow the 6 To Fix tier path — diagnose, document, deploy. But not every client need fits a productized tier. Some owners arrive with a specific, scoped problem that needs senior strategic attention without the full methodology arc.
Consulting engagements are project-based, fixed-fee, and built around a defined deliverable. Same operator-level perspective. Same documentation discipline. Just shaped to the specific problem, challenge, or opportunity your business is facing.
Marketing Strategy Consulting
Project-based strategic work — repositioning, category strategy, brand architecture, go-to-market refinements — for owners not yet ready (or not interested in) a full Tier 2 playbook.
AI Integration Consulting
For owners and marketing leaders evaluating where AI should live in their marketing operation. Audit, vendor selection, implementation guidance, and team enablement — without the AI vendor incentive.
Brand Consulting
Brand strategy usually falls under Marketing Strategy but it's really "business strategy." Our proprietary Inside-Out framework will help you get your internal and external brands moving in the same direction to support your goals and objectives.
Advisor & Board Roles
For owners who want senior marketing perspective at the leadership table without an operating engagement. Quarterly board prep, advisor seats, and strategic review work.
Coaching is the lightest-touch way to keep senior strategic perspective in your corner. It's not consulting — there's no project to deliver. It's not fractional CMO — there's no execution layer. It's the relationship in between: a recurring thinking partner who knows your business, your numbers, and your goals, and can be useful in 60 minutes a month.
Most coaching clients are owners (and sometimes managers) running businesses between $1M and $10M who don't need a full marketing department but do need someone to think with. Sometimes once or twice a month. Sometimes more.
Strategic Coaching
Monthly 60-minute calls. Whatever's on top of your mind — strategy, decisions, hiring, sequencing, customer issues. Honest pushback, not validation. Notes and follow-ups captured.
Exit-Readiness Coaching
For owners planning a sale, succession, or step-back in the next 1–5 years. Quarterly value-driver review, exit timeline mapping, advisor team coordination, buyer-readiness preparation.
Marketing Leadership Coaching
For Directors of Marketing, VPs, and CMOs at owner-operated companies. Strategic guidance, career navigation, peer-level sounding board — from someone who's sat in that seat.
Individual or Group Marketing Coaching
Perfect for less experienced staff members. Hands-on coaching for optimal performance in a wide variety of marketing areas. Peer accountability plus structured curriculum. Limited availability.
Coaching
1:1 or group sessions for owners who want a thinking partner, not another project.
Coaching is informed by the 6 To Fix Marketing Strategy Framework.
Marketing is one of the most misunderstood and undermanaged functions inside owner-operated businesses. It's also one of the highest-leverage levers on business value at exit. Terry speaks on the intersection — the marketing work that builds a business worth buying.
Talks are built around the 6 To Fix methodology for small to mid-size companies, Terry's own operator stories as well as topics on digital, brand, international, AI, among many others.
Audiences include owner-operator communities, industry conferences, and marketing peer groups. Direct, evidence-based, no fluff.
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01
Marketing at the Closing Table
How the marketing work you do for revenue this quarter shows up as goodwill in a buyer's offer years later. The six value drivers marketing owns, and what each is worth.
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02
The 6 To Fix Framework
The full methodology in one talk. The six strategy areas, the six value drivers, the diagnostic scorecard, and the three-tier path from diagnosis to documented strategy to managed deployment.
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03
AI in Marketing for Owner-Operated Businesses
Where AI actually changes the economics of small-business marketing — and where vendor hype is understating or overstating the case. Practical guidance on what to adopt, what to defer, and how to think about the costs.
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04
The Operator's Marketing Playbook
A workshop format. Attendees leave with a draft 6 To Fix scorecard for their own business and a prioritized list of the three highest-leverage marketing decisions to make next.
Not sure which door is yours? Start with a conversation.
A 15-minute call. We'll figure out together whether consulting, coaching, speaking, or one of the 6 To Fix tiers is the right shape for what you need.