Can marketing help you create a business you can sell?
The reason isn't usually the financials — it's everything that wasn't built to transfer. 6 To Fix is the marketing framework that closes the gap: six strategy areas, six value drivers, one operating system for building a business buyers actually want.
Six strategy areas. Six value drivers. Score your marketing on what actually transfers to a buyer. No email required to start.
What Strategic Glue does, and who it's for.
Build a marketing strategy that drives growth — and a more valuable business.
Six To Fix is the proprietary methodology specifically designed for long-term value creation. Six strategy areas — Brand, Customer, Offering, Communications, Sales, Management — each mapped to a value driver marketing owns. Delivered in three productized tiers.
Most owners think marketing is tactics.
Tactics matter — but without strategy, they're just motion. The system you build is what creates the value.
Owner-operated businesses don't fail at marketing because the work isn't getting done. They fail because the work happens inside the owner's head — undocumented, unrepeatable, dependent on one person showing up every day.
That's not a marketing problem. It's a business-value problem. Buyers, lenders, and successors don't pay for activity. They pay for systems that work without you in the room.
Every strategy area maps to a value driver marketing owns.
Fix the 6 areas. Build the 6 drivers. Build Goodwill (the premium that a business buyer pays over book value). Increase the multiple. This mapping is proprietary to the 6 To Fix marketing strategy framework. Take control of the value you're creating in your business.
Six areas. Six drivers. Six places where marketing adds dollars to the buyer's offer.
What grows the business is what makes it valuable.
Sale, succession, stepping back, or staying in — every path rewards the same investment in systems.
Six strategy areas. Six value drivers. Where would your business score today? No email required to start.
Three tiers, designed to be used in sequence.
Or stand alone — the audit always comes first. Diagnose. Document. Deploy.
The 6 To Fix
Audit
- Full audit that exposes value creation holes
- 6 To Fix Scorecard and Gap Analysis
- Value Driver Assessment
- AI Readiness & Systems Readiness Assessments
- Live interviews with key stakeholders
- Customer portal / interactive dashboard
- 90-Minute Audit Workshop
Documented Strategy
- Six-chapter Strategy Playbook
- Standalone assets that drive value creation
- Full documented strategy to support your goals and objectives
- 30/60/90-day implementation roadmap
- Strategy workshop with your team
- Customer portal / interactive dashboard
Full-Service Marketing Department
- Your own full marketing team for the cost of a marketing manager
- fCMO, managers, and creatives plus a 6 To Fix AI-optimized system
- Fully customized to support your Tier 2 Strategy
- Weekly and monthly KPI / metric reporting
- Bi-weekly update meetings
- Customer portal / interactive dashboard
Each step is a system, not a checklist, for marketing that creates business value beyond monthly metrics.
Three other ways to work with Strategic Glue.
6 To Fix is a productized methodology designed specifically for small to mid-size businesses. We also work with a wide variety of companies on consulting engagements, small business owner development, as well as keynote and workshop bookings.
Marketing, Branding, Management, & AI
Project-based or retainer engagements for owners who need senior expertise on a defined challenge or opportunity. Scoped per engagement with documented deliverables, project milestones, and accountability cadence.
Explore consulting1:1 Small Business Coaching
For owners who want to develop themselves as operators and marketers — using 6 To Fix as the framework. Monthly cadence, subscription pricing, by application.
Explore coachingKeynotes & Workshops
Small business marketing, business value creation, productization for founders, AI-native marketing, and international marketing, among others. Industry associations, owner conferences, and organization chapter meetings.
Book a talk
6 To Fix Marketing Strategy Framework Field Guide
The methodology in full in a short, easy-to-read format with real-life examples and practical knowledge for every business owner. Why marketing is value creation, not just growth, and how these key value drivers affect valuation and higher multiples upon exit — and what deferred maintenance costs businesses on a daily basis and at time of sale.
The audit will tell you exactly where you stand.
You manage what you measure. Find out how to create more value in your business. Learning more about the Tier 1 Audit costs nothing — but the payoff could be significant.