How we handle your information.

01Introduction

Strategic Glue, LLC ("Strategic Glue," "we," "us," or "our") provides marketing strategy and fractional CMO services. This Privacy Policy describes how we collect, use, share, and protect personal information when you visit strategicglue.com (the "Site"), submit a form, take our scorecard, subscribe to our email list, or otherwise interact with us.

By using the Site, you agree to the practices described here. If you do not agree, please discontinue use of the Site.

02Information we collect

Information you provide

We collect the information you submit directly. This includes:

• Contact and inquiry forms — name, email address, company, phone number, and the content of your message.
• Scorecard and assessments — your business name, role, industry, the answers you provide, and any contact information you submit to receive your full results.
• Email subscriptions — name and email address.
• Service engagements — additional information you share during onboarding, audits, strategy work, or ongoing engagements, including business documents, KPIs, and stakeholder interviews.
• Calls and meetings — notes from discovery calls, workshops, and review meetings, which may include recordings or transcripts when you have been notified and consented.

Information we collect automatically

When you visit the Site, we and our service providers collect limited information automatically, including:

• Device and browser information (browser type, operating system, screen size).
• IP address and approximate geographic location (city or region level).
• Pages viewed, links clicked, time on page, referring URLs, and similar usage data.
• Cookie and pixel identifiers (see "Cookies and analytics" below).

03How we use information

We use the information we collect to:

• Respond to inquiries and provide the services you request.
• Deliver scorecard results, content, proposals, and other materials you ask for.
• Send email newsletters and updates you have subscribed to receive.
• Operate, maintain, and improve the Site and our services.
• Personalize content and recommendations based on your business context.
• Understand how visitors use the Site so we can make it more useful.
• Comply with legal obligations, enforce our agreements, and protect the rights and safety of Strategic Glue and others.

04Cookies and analytics

We use cookies and similar technologies to operate the Site and understand usage. These fall into a few categories:

• Essential cookies — required for the Site to function (form submissions, session continuity).
• Analytics cookies — set by Google Analytics 4 to help us understand aggregate visitor behavior. We do not use Google Analytics for advertising remarketing.
• Form and CRM cookies — set by HighLevel, the platform that hosts our forms, scorecard, and CRM, to associate submissions with you and avoid duplicate entries.

You can control cookies through your browser settings. Disabling cookies may prevent some Site features (such as form submission) from working correctly.

05Sharing and disclosure

We do not sell your personal information. We share information only in the following circumstances:

• Service providers — we use vendors to operate our business, including HighLevel (CRM, forms, scorecard, email delivery, website hosting), Google Analytics (usage analytics), and similar providers. These vendors process information on our behalf under contract and are not permitted to use it for their own marketing purposes.
• Engagement collaborators — if you engage us for services, we may share relevant information with the team members or contractors working on your engagement.
• Legal and safety — we may disclose information if required by law, subpoena, or court order, or if we believe disclosure is necessary to protect rights, property, or safety.
• Business transitions — if Strategic Glue is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

06Data retention

We retain personal information for as long as needed to provide our services and for legitimate business or legal purposes after that. Email subscribers can unsubscribe at any time, and we will remove your address from active mailing lists promptly. Records related to service engagements may be retained longer to support warranty, dispute resolution, and tax or regulatory requirements.

07Your privacy rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information, subject to legal and contractual limits.
• Opt out of marketing email at any time using the unsubscribe link in any message.
• Opt out of the sale or sharing of personal information (we do not sell personal information).

To exercise these rights, contact us using the details below. We will respond within the timeframe required by applicable law.

08Children's privacy

The Site and our services are intended for business owners and operators, not for children. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided personal information, please contact us and we will delete it.

09Third-party links

The Site may link to third-party websites, including LinkedIn, calendar booking tools, and content platforms. We are not responsible for the privacy practices of those sites. Please review the privacy policies of any third-party site you visit.

10Data security

We take reasonable measures to protect personal information from unauthorized access, use, alteration, or disclosure. No method of transmission over the internet or electronic storage is fully secure, however, and we cannot guarantee absolute security.

11Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Effective Date" at the top of this page. Material changes will be communicated through the Site or by email when appropriate.

12Contact us

Questions or requests about this policy or your personal information can be sent to: