Built by an operator who's been there. Run by a lean team of humans, AI-optimized for the 6 To Fix Marketing Strategy Framework.
Strategic Glue is focused on value creation marketing designed for owner-operated businesses doing $1M to $10M in revenue and PE-backed companies in the $5M to $25M range — built on a productized methodology called 6 To Fix, run lean by design, and AI-leveraged in every part of the delivery model.
"The marketing work that moved the needle day-to-day wasn't the work that moved the needle at sale. That gap is what Strategic Glue exists to fix."Terry Sullivan · Founder
A CMO who built and sold a business — and has worked with hundreds of businesses over 35 years.
Terry spent 35 years on the inside of marketing — as a consultant, entrepreneur, small business coach, corporate marketer, three-time published textbook author, college professor, and as a founder of a business with a successful exit. That last part is the part most marketers can't claim. It's also the part that informs every framework Strategic Glue ships.
Selling a business teaches you a specific lesson: the marketing work that moves the needle every Monday morning is not always the marketing work that moves the needle at the negotiating table. Revenue quality matters. Brand awareness matters. Owner-dependency matters. But what a buyer pays a premium for is something different — a documented system that runs without you in the room.
Strategic Glue exists to short-circuit that lesson for other owners. The 6 To Fix methodology is the operationalized version of what Terry learned the hard way — six strategy areas that, done right, correlate to six value drivers that foster growth and value creation that show up as goodwill at exit.
Three published Stukent textbooks. A fourth book — 6 To Fix Field Guide — is scheduled for Fall release 2026.
The execution and client operations partner — who keeps every engagement on track.
Account and client management is its own discipline. Ben has been the point of contact on 150+ projects for clients including LexisNexis Risk Solutions, 2K Games, and Visa — managing day-to-day project work, budgets, and stakeholder communication that helped earn a company-wide 4.9/5 client rating.
Terry owns the strategy and the methodology, Ben owns the execution, the evidence, and the relationships that keep an engagement on track. Both pieces have to be there.
Revenue and profitability are essential. But they don't necessarily make your company valuable. How about building the value of your company, so you have options for all that time and effort?
Strategic Glue's 6 To Fix marketing strategy framework is about value creation. A three-tiered system to take you from diagnosing what's missing, documenting what's needed, and deploying what's been identified. If you don't have a marketing department, now you do. If you do have some marketers on staff, this system will make them even bigger rock stars.
Productized, not bespoke
Every engagement runs the same six-area methodology in the same three tiers (Audit, Strategy, Execution). Think operating system for your marketing. Think higher valuation if and when you exit your company.
AI + human delivery
Research, content production, dashboards, lead enrichment — we've built AI into each stage of our 3-tiered 6 To Fix system. Deeper research, better analysis, more deliverables — managed by human expertise, experience, and empathy.
Documentation as default
Documentation means repeatability and scalability. Every framework is reusable. The same discipline we install in clients' businesses is the discipline that runs our company's marketing.
If any of this sounds like your business — let's talk about 6 To Fix.
A 15-minute discovery call. No pitch deck. Just a conversation about where the marketing system is — and isn't.