Webinar replay · Session 1
Two Kinds of Marketing.
Most Owners Only Do One.
Couldn't join us live? Here's the full session — our introduction to 6 To Fix, the six strategic areas of marketing that decide whether your business is worth buying.
What this session is about
Two owners. Same years in business. Very different days when they went to sell.
The talk is built around Jacob and Rachel — two owners who worked just as hard and grew real businesses. One built marketing that created activity. The other built marketing that created value. When each of them went to sell, that difference wasn't a detail. It was the whole story.
If marketing in your business is a stack of tactics with no one able to say what it's building, this 30 minutes reframes the question — and shows you the six areas where transferable value actually gets made.
In about 30 minutes
What you'll take from it
- The six areas of marketing that build value a buyer will actually pay for
- The two-scoreboards reframe — the difference between running operations and building value
- Where founder-dependence hides in a business that looks like it's doing fine
- The closing-table test — can a new owner inherit what you've built without inheriting you?
- The first move to make this week, whether a sale is years out or not on the table at all
Your presenters
Who taught this
Terry Sullivan
Terry is a fractional CMO and author of four marketing books, with more than 35 years building and marketing companies. A four-time entrepreneur with a prior exit, he created the 6 To Fix framework to help owner-operated businesses turn marketing into transferable enterprise value. He also teaches marketing at Webster University.
Benjamin Sullivan
Ben leads day-to-day client production at Strategic Glue — turning strategy into the content, campaigns, and systems that actually ship. He works hands-on across the tools and workflows that make marketing repeatable, so the playbook doesn't depend on any one person to run it.
Ready to see where value creation marketing stands in your business?
Start with the free 6 To Fix Scorecard. Six areas, a few minutes, and a clear read on where your marketing is building value — and where it's just making noise.
No cost, no call required. Your score is yours to keep.