Most owner-operated businesses run marketing that produces revenue today but lives in the owner’s head — and won’t transfer to a buyer, a successor, or a team. That gap quietly caps what your business is worth.
Score your marketing across the six areas that drive business value. Five minutes, eighteen questions. You’ll get a number, your strongest and weakest areas, and exactly where your transferable value is leaking.
Missed the live session? Watch “Two Kinds of Marketing. Most Owners Only Do One.” on demand, free. Want the whole framework? Get the book in print or digital.
Skip the scorecard and talk it through live — fifteen minutes to pinpoint where your marketing value is leaking and whether we’re a fit.
Short, practical thinking on marketing as business value. Sent occasionally — no daily blasts, no padding, no spam.