6 To Fix Intro
A short introduction to the 6 To Fix framework — the six areas of marketing strategy and how they map to business value.
Differentiation and Value Creation Through Innovation
How differentiation drives value creation — and why innovation without strategy is just noise.
Value Creation, Exit Strategy, and Bass Guitars
What bass guitars have to do with exit strategy — and why value creation starts long before the closing table.
Brand Awareness and Demand Generation
The relationship between brand awareness and demand generation — and why most businesses get the order wrong.
Three Essential Ingredients of a Tasty Customer Strategy
Three ingredients every customer strategy needs — and what happens when one is missing.
Strategy and Execution Are Two Sides of the Same Coin
Why strategy without execution is a daydream, and execution without strategy is a fire drill.
Strategy Is the Roadmap of Where You Are Headed
What a roadmap does for your business that a to-do list never will.
Brand Building Is the Long Game
Why brand building pays off over time — and what happens when businesses treat it as a short-term expense.
Strategy Is the Invisible Glue That Holds Everything Together
Why strategy is the invisible glue that connects brand, customer, and revenue into one system.
Growing a More Valuable Small Business: Value Creation
What value creation actually means for a small business — and how to build it before you need it.
Customer Retention Strategy Leads to Profitability
Why keeping customers is more profitable than finding new ones — and how to build retention into your strategy.
Customer Retention Rules!
Proffy T breaks down the rules of customer retention — what works, what doesn't, and why it matters.
The Power of Customer Experience
Proffy T on why customer experience is a competitive moat, not a department.
Creating Compelling Customer Engagement
Proffy T on building customer engagement that actually drives repeat business.
Rockin' Customer Lifetime Value
Proffy T on customer lifetime value — what it measures, why it matters, and how to grow it.
Your Website as a Brand Platform
Proffy T on why your website should work as a brand platform, not just an online brochure.
Strategic Bridge
An animated overview of the Strategic Bridge — connecting where you are to where business value lives.
Brand Strategy
What a real brand strategy looks like for an owner-operated business — beyond logos and taglines.
Customer Retention
An animated walkthrough of customer retention as a value driver — and how it shows up on the balance sheet.
Content Marketing
How content marketing works as demand infrastructure — not just blog posts, but a system.
AMA STL January 2025 Lunch Presentation
The full AMA St. Louis presentation on marketing as business value.
Terry Sullivan Tears It Up with His Skateboard
Terry on a skateboard. Strategy lessons optional.
Strategy and the Long Game Toward a Return
Why strategy is a long game — and how patient investment in marketing infrastructure pays off at exit.
Color Art Brand Strategy Case Study
How Color Art rebuilt their brand strategy — a real case study in brand as a value driver.