Turn Marketing Into a Sellable Asset
Why the marketing function itself — not just the revenue it produces — is an asset a buyer will pay for, and what owners can do now to make it transferable.
The 6-to-6 Value Bridge: Engineering the Acquisition Premium
A concise walkthrough of the 6-to-6 bridge — how six strategy areas map to six value drivers, and why that connection is what creates the acquisition premium.
The Closing-Table Test
The full audio companion to White Paper #1. Why the marketing function a buyer inherits determines what they'll pay — and the four-number napkin model that makes the gap real.
The 6 To Fix Program
The full audio companion to White Paper #2. How the 6 To Fix framework works as a diagnostic and operating system — from the first audit through managed execution.
Buyer-Led Customer Acquisition
A 23-minute podcast that discusses customer acquisition in a buyer-led market. The hosts examine attracting the right prospects, aligning marketing and sales, and using buyer-led strategies to build a smarter, more efficient growth engine for customer yield.