Marketing Builds Two Kinds of Value
Lead generation gets the dashboard time. But the deeper job — building the six drivers that make a business worth selling — is what creates the premium a buyer pays at exit.
Read articleBrand Strategy Isn't the Same as Selling a Product
Companies need brand relationships with prospects and customers more than ever. So why do we keep defaulting to the quick sale — and letting the very thing we want hold us back?
Read articleWhat I Learned from a Business Failure
I lost a tech startup in the dot-com crash. Two decades later, those losses turned out to be a better education than any of my successes ever were — here's what failing actually teaches.
Read articleSome of the Most Valuable Things You Own Aren't on Your Balance Sheet
Your brand, your customers, your market position, your systems — the things that decide what your business is worth barely register on the one statement built to measure it. Here's where that value actually lives, and why goodwill is the proof.
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