Thinking out loud, in writing.

Marketing Builds Two Kinds of Value

Lead generation gets the dashboard time. But the deeper job — building the six drivers that make a business worth selling — is what creates the premium a buyer pays at exit.

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Brand Strategy Isn't the Same as Selling a Product

Companies need brand relationships with prospects and customers more than ever. So why do we keep defaulting to the quick sale — and letting the very thing we want hold us back?

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What I Learned from a Business Failure

I lost a tech startup in the dot-com crash. Two decades later, those losses turned out to be a better education than any of my successes ever were — here's what failing actually teaches.

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