Two Kinds of Marketing.
Most Owners Only Do One.
A live introduction to 6 To Fix — six strategic areas of marketing that foster value creation to help you grow a more valuable small business.
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“Two Kinds of Marketing. Most Owners Only Do One.” is free to attend. Register below to save your spot — full details are on the right.
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When you register, you get:
- Access to the live webinar on October 8 at 11am PDT / 1pm CDT / 2pm EDT
- Free 6 To Fix eBook for immediate download
- Confirmation email with links to webinar and eBook
- The full webinar recording, sent to your inbox afterward
In 30 minutes
What you'll walk away with
Most small businesses use marketing to create activity. Very few leverage marketing to increase the worth of their business. This session is about the difference — and what to do about it.
The six areas that build value
Brand, Customer, Offering, Communications, Sales, and Management — the six strategic areas of marketing and the specific value each one creates.
Where founder-dependence hides
The parts of your marketing that live only in your head, and the first documentation that starts turning activity into transferable value.
A first move you can make this week
Where to start if you want the same work that grows your business today to also make it worth more tomorrow.
The two-scoreboards reframe
Why the marketing that fills your calendar is not the marketing that raises your valuation — and how to tell which one you're actually running.
The closing-table test
A plain way to check whether your go-to-market function can transfer to a new owner — or whether it walks out the door the day you do.
Your presenters
Who's teaching this
Terry Sullivan
Terry is a fractional CMO and author of four marketing books, with more than 35 years building and marketing companies. A four-time entrepreneur with a prior successful exit, he created the 6 To Fix framework to help owner-operated businesses turn their marketing into transferable enterprise value. He also teaches marketing as an Assistant Professor at Webster University.
Benjamin Sullivan
Ben leads day-to-day client production at Strategic Glue — turning strategy into the content, campaigns, and systems that actually ship. He works hands-on across the tools and workflows that make marketing repeatable, so the playbook doesn't depend on any one person to run. He'll walk through how the six areas come to life in practice.
Learn how value creation marketing can help you grow a more valuable small business.
Thirty minutes on the six areas that decide whether your business is worth buying. Free to attend — and free eBook for everyone who registers.
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