Model the true, discounted value of a customer relationship — and whether your acquisition spend pays back. Drag a slider or type an exact number to see it live.
Share of customers who renew each year. Implied lifespan:
Your cost of capital — the yearly return you could earn on that money elsewhere. It shrinks profit from later years so today's and tomorrow's dollars compare fairly. Most small businesses use 8–15%.
Discounted profit accumulated per customer, year by year, net of acquisition cost.
A 5-minute diagnostic across all six strategy areas. Free, no email required to start. See your Marketing Activity score before you go.