by Terry Sullivan | Oct 22, 2019 | Business Growth, Marketing, Sales, Small Business, Strategy
This basic question reverberates in my mind frequently, as just about everyone is concerned with business growth. But other than the common resource challenges (human and financial), competition, and “needing more customers,” why is growing a business so difficult?...
by Terry Sullivan | Aug 22, 2019 | Brand Strategy, Marketing, Small Business, Strategy
The title of this post was something I said to a co-worker many years ago as we lamented another day caught-up in too many details…managing the day-to-day fires – not being able to think about marketing strategy. I said to him, “We talk about marketing strategy,...
by Terry Sullivan | May 22, 2019 | Business Growth, Coaching, Marketing, Strategy
As a professional with 30 years of business experience and 10 years of teaching in higher education, I really value soft skills. However, I have always marveled at the lack of emphasis we place on soft skills in both professional settings and communications. Or maybe...
by Terry Sullivan | Apr 22, 2019 | Business Growth, Coaching, Consulting, Entrepreneurship, Strategy
In my last post, I wrote about how I was able to sell my first business and that building a brand, customer base, and competitive advantage ultimately helped me build a small business that had value. This article is about business failure, and how failing was the best...
