by Terry Sullivan | Oct 22, 2019 | Business Growth, Marketing, Sales, Small Business, Strategy
This basic question reverberates in my mind frequently, as just about everyone is concerned with business growth. But other than the common resource challenges (human and financial), competition, and “needing more customers,” why is growing a business so difficult?...
by Terry Sullivan | Aug 22, 2019 | Brand Strategy, Marketing, Small Business, Strategy
The title of this post was something I said to a co-worker many years ago as we lamented another day caught-up in too many details…managing the day-to-day fires – not being able to think about marketing strategy. I said to him, “We talk about marketing strategy,...
by Terry Sullivan | Jun 22, 2019 | Brand Strategy, Business Growth, Customer Strategy, Entrepreneurship, Small Business
Estimated Read Time: 3 Minutes In 1997, I was able to sell my business, which I started six years earlier even though I did so with very little real-world knowledge or experience. I started that business at 26-years-old and what I learned through that venture has...
