by Terry Sullivan | Oct 22, 2019 | Business Growth, Marketing, Sales, Small Business, Strategy
This basic question reverberates in my mind frequently, as just about everyone is concerned with business growth. But other than the common resource challenges (human and financial), competition, and “needing more customers,” why is growing a business so difficult?...
by Terry Sullivan | Sep 22, 2019 | Brand Strategy, Marketing, Sales
Thinking about brand strategy versus making a sale makes a lot of sense in today’s chaotic environment. Companies need to create a brand relationship with prospects and customers – more than ever before. 95% of web visitors are tire...
by Terry Sullivan | Jul 22, 2019 | Business Growth, Customer Acquisition, Customer Retention, Customer Strategy, Marketing, Sales
As most small and mid-market companies feverishly attempt to grow and create valuable businesses, there is often a pronounced effort on customer acquisition – new customers. But, not necessarily on customer retention for existing customers or marketing to...
by Terry Sullivan | Apr 22, 2019 | Brand Strategy, Business Growth, Customer Strategy, Marketing, Sales
Estimated read time: 5 minutes Customer engagement breeds conversions, and what better way to create engagement than through teaching and learning? People love to learn. People do not always love being a “target” of marketing. I have the...
