by Terry Sullivan | Jul 22, 2019 | Business Growth, Customer Acquisition, Customer Retention, Customer Strategy, Marketing, Sales
As most small and mid-market companies feverishly attempt to grow and create valuable businesses, there is often a pronounced effort on customer acquisition – new customers. But, not necessarily on customer retention for existing customers or marketing to...
by Terry Sullivan | Jun 22, 2019 | Brand Strategy, Business Growth, Customer Strategy, Entrepreneurship, Small Business
Estimated Read Time: 3 Minutes In 1997, I was able to sell my business, which I started six years earlier even though I did so with very little real-world knowledge or experience. I started that business at 26-years-old and what I learned through that venture has...
by Terry Sullivan | Apr 22, 2019 | Brand Strategy, Business Growth, Customer Strategy, Marketing, Sales
Estimated read time: 5 minutes Customer engagement breeds conversions, and what better way to create engagement than through teaching and learning? People love to learn. People do not always love being a “target” of marketing. I have the...
