by Terry Sullivan | Oct 22, 2019 | Business Growth, Marketing, Sales, Small Business, Strategy
This basic question reverberates in my mind frequently, as just about everyone is concerned with business growth. But other than the common resource challenges (human and financial), competition, and “needing more customers,” why is growing a business so difficult?...
by Terry Sullivan | Jul 22, 2019 | Business Growth, Customer Acquisition, Customer Retention, Customer Strategy, Marketing, Sales
As most small and mid-market companies feverishly attempt to grow and create valuable businesses, there is often a pronounced effort on customer acquisition – new customers. But, not necessarily on customer retention for existing customers or marketing to...
by Terry Sullivan | Jun 22, 2019 | Brand Strategy, Business Growth, Customer Strategy, Entrepreneurship, Small Business
Estimated Read Time: 3 Minutes In 1997, I was able to sell my business, which I started six years earlier even though I did so with very little real-world knowledge or experience. I started that business at 26-years-old and what I learned through that venture has...
by Terry Sullivan | May 22, 2019 | Business Growth, Coaching, Marketing, Strategy
As a professional with 30 years of business experience and 10 years of teaching in higher education, I really value soft skills. However, I have always marveled at the lack of emphasis we place on soft skills in both professional settings and communications. Or maybe...
by Terry Sullivan | Apr 22, 2019 | Business Growth, Coaching, Consulting, Entrepreneurship, Strategy
In my last post, I wrote about how I was able to sell my first business and that building a brand, customer base, and competitive advantage ultimately helped me build a small business that had value. This article is about business failure, and how failing was the best...
by Terry Sullivan | Apr 22, 2019 | Brand Strategy, Business Growth, Customer Strategy, Marketing, Sales
Estimated read time: 5 minutes Customer engagement breeds conversions, and what better way to create engagement than through teaching and learning? People love to learn. People do not always love being a “target” of marketing. I have the...
