by Terry Sullivan | Sep 22, 2019 | Brand Strategy, Marketing, Sales
Thinking about brand strategy versus making a sale makes a lot of sense in today’s chaotic environment. Companies need to create a brand relationship with prospects and customers – more than ever before. 95% of web visitors are tire...
by Terry Sullivan | Aug 22, 2019 | Brand Strategy, Marketing, Small Business, Strategy
The title of this post was something I said to a co-worker many years ago as we lamented another day caught-up in too many details…managing the day-to-day fires – not being able to think about marketing strategy. I said to him, “We talk about marketing strategy,...
by Terry Sullivan | Jun 22, 2019 | Brand Strategy, Business Growth, Customer Strategy, Entrepreneurship, Small Business
Estimated Read Time: 3 Minutes In 1997, I was able to sell my business, which I started six years earlier even though I did so with very little real-world knowledge or experience. I started that business at 26-years-old and what I learned through that venture has...
by Terry Sullivan | Apr 22, 2019 | Brand Strategy, Business Growth, Customer Strategy, Marketing, Sales
Estimated read time: 5 minutes Customer engagement breeds conversions, and what better way to create engagement than through teaching and learning? People love to learn. People do not always love being a “target” of marketing. I have the...
