by Terry Sullivan | Jun 22, 2019 | Brand Strategy, Business Growth, Customer Strategy, Entrepreneurship, Small Business
Estimated Read Time: 3 Minutes In 1997, I was able to sell my business, which I started six years earlier even though I did so with very little real-world knowledge or experience. I started that business at 26-years-old and what I learned through that venture has...
by Terry Sullivan | May 22, 2019 | Business Growth, Coaching, Marketing, Strategy
As a professional with 30 years of business experience and 10 years of teaching in higher education, I really value soft skills. However, I have always marveled at the lack of emphasis we place on soft skills in both professional settings and communications. Or maybe...
by Terry Sullivan | Apr 22, 2019 | Business Growth, Coaching, Consulting, Entrepreneurship, Strategy
In my last post, I wrote about how I was able to sell my first business and that building a brand, customer base, and competitive advantage ultimately helped me build a small business that had value. This article is about business failure, and how failing was the best...
by Terry Sullivan | Apr 22, 2019 | Brand Strategy, Business Growth, Customer Strategy, Marketing, Sales
Estimated read time: 5 minutes Customer engagement breeds conversions, and what better way to create engagement than through teaching and learning? People love to learn. People do not always love being a “target” of marketing. I have the...
