by Terry Sullivan | Nov 8, 2019 | Branding, Personalization
This post is about strategically using existing simple data to enable personalization enhancing a customer experience that is relevant, contextual, and useful. GO! St. Louis is the metro area’s preeminent sponsor of running events in St. Louis. While GO!...
by Terry Sullivan | Oct 22, 2019 | Business Growth, Marketing, Sales, Small Business, Strategy
This basic question reverberates in my mind frequently, as just about everyone is concerned with business growth. But other than the common resource challenges (human and financial), competition, and “needing more customers,” why is growing a business so difficult?...
by Terry Sullivan | Sep 22, 2019 | Brand Strategy, Marketing, Sales
Thinking about brand strategy versus making a sale makes a lot of sense in today’s chaotic environment. Companies need to create a brand relationship with prospects and customers – more than ever before. 95% of web visitors are tire...
by Terry Sullivan | Aug 22, 2019 | Brand Strategy, Marketing, Small Business, Strategy
The title of this post was something I said to a co-worker many years ago as we lamented another day caught-up in too many details…managing the day-to-day fires – not being able to think about marketing strategy. I said to him, “We talk about marketing strategy,...
by Terry Sullivan | Jul 22, 2019 | Business Growth, Customer Acquisition, Customer Retention, Customer Strategy, Marketing, Sales
As most small and mid-market companies feverishly attempt to grow and create valuable businesses, there is often a pronounced effort on customer acquisition – new customers. But, not necessarily on customer retention for existing customers or marketing to...
